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I am the C.E.O. of my body!

10.01.2020

I am the C.E.O. of my body!

We would like to share with you the deep witness of one of our patient who wisely told us: "I'M THE C.E.O. OF MY BODY".
C.E.O. is the common acronym for the head of a company - Chief Executive Officer. A simple concept: being "chief executive officer" of its own body. Every professional athlete feels his body as his "company".
A company he has to keep in excellent health condition to perform at its best. That's why he has to carefully choose who and when to take care of "his company".

It was the 32 years old NBA basketball player, Greivis Vásquez, to call this similitude, while chatting in Bologna during an update meeting for our doctors. He is a patient in Isokinetic Bologna and agreed to come during this medical update to tell the story of his life: from the very poor childhood in Caracas to the success in the NBA.

A life full of challenges, pain, happiness, glory and injuries, with two unstable ankles that made him go through all the best sports medicine clinics in the world, until he got to us, three years after his retirement.

Now his challenge is fighting one last impossible battle: he would like to try to play again. He spoke for more than an hour, like in a stream of consciousness, without pauses. He truly made us understand how important the human touch, hospitality and compassion can be in our work.

He’s got the experience, that's why, during the consultation he trust the body language, the tone of voice and the confidence, more than words themselves. In a clinic, he seeks for attention towards him as a person, as a human being.
This is the reason why he has chosen us and for this reason his challenge has become our challenge.

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